Amundsen Essences

Amundsen Essences introduces a lighter expression of the classic Amundsen vodka through two fruit-infused variants: orange and mango. The range combines the smoothness of the vodka with natural fruit aromas, offering a fresher profile without added sugar.

The packaging builds on the signature blue logo, enhanced with bold colour accents and a dynamic, kaleidoscopic pattern. Shimmering foil details add depth and movement, giving the labels a tactile, contemporary quality while reinforcing freshness and flavour.

The lively colour palette helps signal each variant at a glance, while core brand elements remain consistent to preserve recognition within the Amundsen brand family.

The result is a packaging system that balances clear flavour differentiation with brand continuity, supporting both shelf visibility and recognition.

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Made at Fiala & Šebek Visual Communications.